Social management, content creation, digital marketing… What’s the difference?

You’ve probably heard the terms "social media management," "content creation," and "digital marketing consulting" thrown around and wondered what the differences really are between these services. Here, we'll define each and help you determine which one(s) may be right for your business.

Social media management refers to the act of managing a company's presence on social media platforms such as Facebook and Instagram. This can include creating and scheduling posts, engaging with followers and answering their questions, and creating organic content that relates to your audience. A social media manager is typically responsible for all aspects of a company's social media presence, from strategy and planning to execution and analysis.

Content creation, on the other hand, is focused specifically on the creation of written, visual, or video content for a company's social media accounts or website. A content creator may work closely with a social media manager to produce the content that will be shared on the company's social media channels, but their primary focus is on the actual creation of that content.

Digital marketing consulting, meanwhile, involves providing expert advice and guidance to businesses on their overall digital marketing strategy. This can include everything from website design and search engine optimization to email marketing and social media advertising. A digital marketing consultant may work with a company to develop a comprehensive digital marketing plan and then help them implement that plan.

So, which one of these services is right for your business? It really depends on your specific needs and goals. If you're looking for someone to manage all aspects of your social media presence, a social media manager may be the best fit. If you need help creating engaging content for your social media channels, a content creator may be the way to go. And if you're looking for an expert to help you develop and execute a comprehensive digital marketing plan, a digital marketing consultant may be the answer.

Luckily, we are experienced in all three areas and are happy to offer the services that best fit your business needs! Want to check our signature services with your new understanding of marketing lingo? Let’s take a look →